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Maclaren Announces Five-Year Sailing Sponsorship Programme
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Feb 16, 2012, 2:56 PM

Post #1 of 2 (9563 views)
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Maclaren Announces Five-Year Sailing Sponsorship Programme Log-In to Post/Reply

Maclaren Announces Five-Year Sailing Sponsorship Programme
The most significant commitment of its kind to date

FOR IMMEDIATE RELEASE

Portsmouth, RI (USA) February 15, 2012 – Maclaren the pre-eminent lifestyle brand for parenting announced today that it will be the exclusive global sponsor for LaserPerformance athletes, events and products from 2012 to 2016. This commitment is the largest ever in dinghy sailing.


"We are extraordinarily pleased to be announcing this partnership," said Maclaren Director of PR Bevin Gove. "Our support brings together two iconic brands equally committed to performance and community. It will help to grow the Maclaren brand and expand the sport of sailing at the grassroots level all around the world."

The Maclaren Sailing Sponsorship Programme aims to motivate, connect and support the global dinghy sailing population. It includes a variety of support ranging from funds for training and racing to community initiatives and more. Sponsorship funding will support boat purchase or charter, fleet finance, entertainment services, logistical support and press and media support.

Sailing organisations and individual sailors can immediately begin submitting applications to the Maclaren Sailing Sponsorship Programme. Organisation applications will be accepted on a rolling basis with a 90-day processing time. Individual applications will be accepted and reviewed with quarterly submission deadlines. Applicants are encouraged to apply early in each quarter as Maclaren may respond on a rolling basis.


This sponsorship is an expansion of Maclaren’s commitment to sailing worldwide. Most recently, Maclaren has sponsored Anna Tunnicliffe, Molly Vandemoer and Debbie Capozzi "Team Maclaren" for their Olympic Women’s Match Racing campaign. "Maclaren embodies the same values of performance, quality, empowerment and safety that we sail by every day," said Tunnicliffe, a 2008 Olympic gold medalist and Team Maclaren skipper.

"We are thrilled to welcome Maclaren as our exclusive global sponsor," adds LaserPerformance Chairman Bill Crane. "Like Maclaren, the sport of sailing encompasses a complete lifestyle with a longstanding heritage. In an effort to spread the positive impact of sailing, the Maclaren Sailing Sponsorship Programme has been designed to encourage sailing participation and connect sailing enthusiasts worldwide."

Sponsorship applications and more information about the Maclaren Sailing Sponsorship Programme may be found at LaserPerformance.com or by contacting
Sponsorship@MaclarenBaby.com.

About Maclaren – Maclaren is the pre-eminent lifestyle brand for parenting. For nearly 50 years Maclaren has stood for excellence, empowerment and innovation, and is best known for the creation of the first umbrella buggy which revolutionised baby transport. For more information, please visit www.maclarenbaby.com.

About LaserPerformance – LaserPerformance is the world’s largest producer of small sailboats. LaserPerformance boats are designed and built to meet the needs and requests of all sailors. LaserPerformance proudly makes the following sailboats: Sunfish, Laser, Laser Radial, Laser 4.7, Laser Pico, Laser SB3, Club FJ, Club 420, Vanguard 15, Laser Vago, Laser 2000, Laser Bahia, Bug, Funboat, Laser Stratos Keel, Dart 16 and Vapor Optimist. For more information, visit: www.laserperformance.com.

###

CONTACT:
Bevin Gove
PR Director, Maclaren
T: 203-663-4587
E:
Bevin.Gove@MaclarenServices.com

Rebecca Dellenbaugh
PR Executive, LaserPerformance
T: 203-663-4567
E:
Rebecca.Dellenbaugh@LaserPerformance.com




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Feb 16, 2012, 3:00 PM

Post #2 of 2 (9559 views)
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Re: [The Publisher] Maclaren Announces Five-Year Sailing Sponsorship Programme [In reply to] Log-In to Post/Reply

I was curious about the relationship between Maclaren and LaserPerformance. Here was the explanation from Rebecca Dellenbaugh of LP:

Maclaren and LaserPerformance are part of the same business group. Maclaren has been exposed to the world of performance sailing through the mutual relationship it shares with LaserPerformance as part of the same business group.

Maclaren has chosen to become involved with sailing on a global scale because sailing exemplifies many of the defining characteristics of the Maclaren brand: performance, innovation, freedom, mobility, safety, lifestyle, empowerment, quality, culture.

Maclaren has always been a brand dedicated to easing transport and travel in order to help parents keep an active lifestyle. Sailing is a global lifestyle activity that is relevant to active and inspirational women and men and it provides Maclaren with an opportunity to showcase relevant brand and product attributes like performance, innovation and mobility.

Maclaren has found past success and exposure through recent sailing projects including sponsoring Team Maclaren, Heavy Air Laser Slalom, Bitter End ProAm and the Maclaren “Around the Island” Advertising Campaign. Now both Maclaren and LaserPerformance are excited to initiate the Maclaren Sailing Sponsorship Programme and look forward to future Maclaren sailing projects!

- Craig Leweck, Scuttlebutt


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