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Jul 12, 2011, 11:51 AM
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SAIL Launches New Sailboat Review iPad App
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Contact: Sarah Johnston
sjohnston@sailmagazine.com
sailmagazine.com
For Immediate Release
Boston, MA, July 12, 2011
SAIL Launches New Sailboat Review iPad App
SAIL is pleased to announce the launch of the New Sailboat Review iPad app, available now on Apple's iTunes. Sponsored by Vetus-Maxwell, the NSR iPad app features 43 boat reviews of every production sailboat new to the market for 2011, as tested by SAIL's editorial experts. The app's interactive media features over 300 images, photo galleries, editorial video, boat drawings with zoom capabilities, special tools for boat comparisons, featured advertisers, and dealer search.
“Throughout the development process of the New Sailboat Review iPad app, we learned first-hand that the iPad is an ideal platform for delivering multimedia content about sailboats to discerning users,” said SAIL Publisher Josh Adams. “This app gives sailors and boat buyers the tools they need to compare the market’s fleet of new sailboats.” Users can download the app at iTunes for $2.99. The user experience includes having the ability to customize and compare your “favorite” boats, scroll through full-screen images, view editors’ video reviews, and find comprehensive analysis of SAIL’s 2011 Best Boats winners.
“We’re delighted with this unique app. It’s a great resource for people interested in sailboats and especially for those who are looking to buy," said editor Peter Nielsen.
The New Sailboat Review iPad app was designed by SAIL and developed by MediaWorks, a division of Source Interlink Media. It’s SAIL’s first custom iPad app (the monthly SAIL Magazine is also available on the iPad) and the first of its kind to be introduced in the marine marketplace.
SAIL Magazine, the SAIL Buyers Guide, New Sailboat Review and their companion websites (sailmagazine.com) are owned by Source Interlink Media, Inc., a media and marketing services company and one of the largest publishers of magazines and online content for enthusiast audiences.
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