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Aug 23, 2011, 11:44 AM
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Atlantis WeatherGear to Sponsor the 2011 NYYC Invitational Cup
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FOR IMMEDIATE RELEASE
Contact:
Bill Lynn
o: (781) 631-6157 x203
c: (617) 529-5832
blynn@atlantisweathergear.com
Atlantis WeatherGear to Sponsor the 2011 NYYC Invitational Cup
August 23, 2011 (MARBLEHEAD, Mass.) – Atlantis WeatherGear, America’s fastest-growing brand of apparel for sailing and the coastal lifestyle, today announced that they have completed an agreement to become a sponsor of the 2nd running of the biennial New York Yacht Club Invitational Cup presented by Rolex. The event, hosted by the NYYC at their Harbour Court facility in Newport, RI beginning September 10th, 2011, is slated to include teams representing 22 of the finest yacht clubs from 16 different countries.
First sailed in 2009, the Invitational Cup was conceived by the NYYC in 2007 as a competition between “Corinthian” (amateur) teams representing high-profile yacht clubs from around the world. The theme was to revive the spirit of amateur yachting both locally and abroad while bringing together the organizations that have been instrumental in the establishment and growth of the sport over the past two centuries.
“We’re excited to be a part of this event,” offered Atlantis’s CEO Chaz Bertrand. “Corinthian sailing is not only emblematic of the coastal lifestyle for which our gear is designed, but it’s also, in our humble opinion, critical to the future of the sport. The New York Yacht Club recognizes this, and they’ve created what has quickly become the pre-eminent global event for amateur sailing.”
Based on the overwhelming success of the inaugural event in 2009, this year’s event has been expanded from 19 to 22 teams, including three American teams in addition to defending champion NYYC. These three teams qualified for the event by finishing atop a regatta among 24 U.S.-based clubs held by NYYC in September 2010. The 2011 event is expected to attract hundreds of sailors and supporters to Newport in September and represents an unparalleled global marketing opportunity for Atlantis.
“Atlantis is a great apparel partner for the NYYC Invitational Cup,” said Event Chair John Mendez. “Many participants in this event have relied on Atlantis gear over the years, and their new product line offers a great combination of high-quality performance and casual elegance; a combination that will keep sailors happy before, during and after the races here in Newport.”
The Atlantis 2011 product line is available online and at a variety of dealers around the country including official event partner Team One Newport – visit http://www.team1newport.com/. NYYC Invitational Cup logo gear is available on-site during the regatta and online via the event website: http://invitationalcup.org/.
About Atlantis WeatherGear
Atlantis WeatherGear produces performance apparel and sportswear for all of the things active people do on and around the water. We are passionate sailors, and our designs incorporate our unique combination of no-compromise performance and style inspired by decades of sailing experience and close collaboration with some of the best sailors in the world, including the US Sailing Team AlphaGraphics for whom Atlantis is the Official Apparel Provider and a proud Gold Partner.
To learn more about Atlantis WeatherGear visit http://www.atlantisweathergear.com.
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